Project Implicit

| April 5, 2014

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Click above to go directly to the Project Implicit website. You will see when you click on the website that you have the option to proceed “as a guest” and that way you don’t have to register, but rather can go directly to the tests most efficiently.
Note that your results will appear at the end of your tests. Be sure to capture your results as a screen shot, to be included in your assignment, before you exit the Project Implicit web site!
This online project is associated with fascinating research about attitudes toward various aspects of nondominant cultures. It is well known that people don?t always ?speak their minds? and it is suspected that people don?t always ?know their minds.? Understanding such divergences is important to scientific psychology and for our purposes concerning cross-cultural perspectives. The Project Implicit web site presents a method that demonstrates the conscious-unconscious divergences much more convincingly than has been possible with previous methods. Research using this new method has been conducted at the University of Washington, University of Virginia, Harvard, and Yale.
On the Project Implicit web site you will find a Demonstration Site and a Research Site. Choose the Demonstration Site. There you will find preliminary information and an ?important disclaimer.? Read over this material carefully before you proceed, knowing there is a possibility of encountering interpretations of your test performances with which you may not agree. If you opt not to proceed please talk with me about an alternative assignment. (Over the past five years, not a single student has opted out!)
As you continue you can choose from about 15 possible tests that interpret your responses to various aspects of nondominant perspectives, cultures, views and traditions (such as Asian-European American, African-European American, Arab Muslim-Other People, and Native-White American).
Choose any five of the tests (of the 15 or so, the categories vary over time) and complete them. In other words, you can choose the tests according to your personal reasons.
Copy the results of your tests to be included in the Portfolio as explained for this section under the menu item ?Online Work.? With reference to the results from the tests, analyze your findings. The copies of test results should follow your discussion of these questions:
Interpretation of Results
1) Explain to what extent you agree or disagree with the interpretations provided.
Relevance to Cultural Diversity
2) What does this entire assignment have to do with a general education course with the ?cultural diversity? distinction?
Relevance to Cross-Cultural Perspectives of Tourism
3) What does this assignment have to do with cross-cultural perspectives of tourism?
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