Prepare a written research report that discusses and compares the global operations of three multinational corporations that operate within a similar global market.

| August 24, 2015

Prepare a written research report that discusses and compares the global operations of three multinational corporations that operate within a similar global market.

Assessment Details:

Prepare a written research report that builds on your first assessment (see order #81482409) – using the same criterial mentioned above.
It examines an entry strategy and operational structure for your planned move into another country. This assessment must not exceed 3500 words.

At a minimum, you will need to discuss: – your chosen entry mode – and why it was chosen over others – why you expect this venture to be successful – the “S” and “W” of your SWOT – the operational strategy and corporate objective – the intended organisational design – including the scope for expansion – capital commitments and considerations (analytical discussion only – no numerical data is needed) – discussion regarding staffing policy

A few things to note:
? This is NOT a marketing report ! – rather, this report examines an entry strategy
? Research widely, using credible sources – these MUST be referenced
? Do not directly use cut/paste from your sources – even if it is referenced. You WILL be marked down! Rewrite/reinterpret in your own words.
? DO NOT RECYCLE TEXT FROM ASSIGNMENT #1. You can discuss concepts raised but you MUST present this as new text and extension of earlier ideas – not just a repeat.
? Use report format – professionally presented. Do not exceed the word limit.
Note: The following companies/company-types are not permitted as subject material for this assessment:
– Multinational fast food companies (ie McDonalds, KFC, Hungry Jacks, etc)
– Multinational beverage companies (ie. Coca-Cola, Pepsi, Starbucks, etc)
– Multinational sporting apparel companies (ie. Nike, Adidas, etc)
– Multinational personal electronic companies (ie Apple, Nokia, Samsung, etc)

Please note submission will automatically pass through Turnitin during the submission process, so no plagiarism

FYI referencing from journals and articles are highly regarded by the lecturer.
Prescribed text book – Griffin and Pustay, (2013), International Business – A Managerial Perspective (Global Edition) – 8th edition. ISBN: 9781292018218.

Assessment criteria (marking guidelines)
Entry mode clearly articulated
Discussion regarding rejected entry modes
Key opportunity present
Key threat present
Operational strategy and corporate objective
Organisational design/expansion scope
Discussion regarding capital requirements
Discussion regarding staffing policy
Professionalism of the report
Depth/quality of research and referencing
Clarity of writing
Adherence to report format and word count

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