market segmentation and targeting marketing

| December 23, 2014

market segmentation and targeting marketing

In this section, your discussion should focus on determining what (who) will be the target market within the chosen country (CHINA)

•    Identify how you intend to segment the target market and the rationale for choosing specific segmentation variables/bases e.g., demographic, geographic,

psychographic.
•    It is advisable to use a combination of factors to identify potential segments within the market
•    Please note it is not necessary to use every segmentation variable/base. Once again, Tables for analysis are recommended.
•    From your analysis of potential segments you must identify one (1) segment as your target market
•    Clearly indicate the size of the potential market

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