Japanese Distribution Challenges

| December 29, 2014

Japanese Distribution Challenges

From Chapter 15, explain why the global distribution process is more difficult in Japan than in other global markets. Also include a discussion of Japan’s Large-Scale Retail Store Act and how the Structural Impediments Initiative is bringing about change in Japanese retailing.

Cateora, Philip and John Graham (2011), International Marketing, 15th edition, Irwin McGraw Hill. ISBN: 978-0-07-352994-3

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