How Media Influences Health Behaviour

| February 25, 2015

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Summative Assignment:
This summative assignment will take the form of a portfolio using 3,500 words (+ or – 10%). Your portfolio will use the following criteria e.g., focus on learning outcomes 1, 2, and 3 for this assignment. Structure your portfolio using three main sections that meet the three learning outcomes being tested.
• Include an introduction and conclusion section at the beginning and at the end of the portfolio e.g.,(plus suggested word limits for each section). It’s a portfolio but write like a report with subheadings and put in sections.
user with Obesity or and Mental health. Remember focus is the media
Introduction 250 words
Section 1: How the media influences health behaviour. 1,000 words
Eg needs to have Theory on it, ie Two step flow model –does not always mean the media influences people, Hypodermic springe model, Audience centre approach model and Maslow theory.
Section 2: How the media influences those who use health and social care services (e.g., people with mental health or obese people) .1,000 words
Section 3: How the media influences the pharmaceutical industry. 1,000 words
Ie relationship between medicine and phamaceutical
Conclusion 250 words
Make sure you use some of the core text below
Core texts:
Green, J., & Tones, K. (2010) Health Promotion: Planning and Strategies. Second Edition. London: Sage Publications.
King, M., & Watson, K. (2005) Representing Health. Discourses of Health and Illness in the Media. Basingstoke: Palgrave Macmillian.
Rodan, D., Ellis, K., & LeBeck, P. (2014) Disability, Obesity and Ageing. Popular Media Identifications. Farnham: Ashgate.
Cross, S. (2010) Mediating Madness: Mental Distress and Cultural Representation. Basingstoke: Palgrave
Seale, C. (2003) Media and Health. London Sage Publications*.
Applied Psychology: Health and Wellbeing
British Medical Journal
Community Care
Key websites
Barrie, G. (2010) Alcohol Advertising and Young People’s Drinking: Representation, Reception and Regulation. Basingstoke: Palgrave.
Cross, S. (2010) Mediating Madness: Mental Distress and Cultural Representation. Basingstoke: Palgrave
Curran, J. (2007) Power Without Responsibility: The Press and Broadcasting Seventh Edition. London: Routledge
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