Casinos targeting the Hispanic market

| August 31, 2015

Read this article about casinos targeting the Hispanic market. Medina, Jennifer. (2011) Casino Town Puts Its Money On Hispanic Market. (1) What has made this strategy successful? (2) What 3 principles and ideas from the readings can you use to explain this success? For instance, think of segmentation, influence, reference groups … (3) What lessons about targeting a new market can you take away? (Be very specific in relating each lesson to this case. For instance, do not say, “A company should …” Instead, say, “The companies discussed here demonstrated that …”) Do not include definitions or summaries from the reading. Do not describe what the casino did. Instead, your response should be analytical and should demonstrate that (a) you understand the principles from the background reading and (b) you can apply them to this particular case. Vague, general answers about targeting will not earn a good grade. Aim for 500-1000 words. However, quality of writing is more important than quantity. Focus on answering the question logically. Avoid redundancy and general statements, such as “All organizations exist to make a profit.” Make every sentence count.

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