BUS 435: Business concept

| February 2, 2015

Prepare a two- to three-page summary of your business concept for your Final Paper. The summary should address the following elements:

Opportunity potential

      • Explain the validity of the opportunity.
      • Explain the market trends over the past five years.
      • Explain the size of the market.Opportunity/Potential:
        Product or service
      • Describe the product or service for your new business. What is the range of coverage?
      • Summarize the prices and the decision-making process for determining pricing.Product/Service:
      • Target market
    • Define whether it is a business market or a customer market.
    • Explain how your product is designed to meet the needs of your target customer.Target Market:
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